Archives

Are Prospective Students About to Disappear?

Posted on Wednesday, January 24th, 2018

New book says most colleges — and the vast majority of nonelite institutions — are about to face severe shortage of potential students

Yes, everyone in admissions knows that certain groups of students — those who graduate from good high schools and have parents able to pay a significant share or all of their tuition and other college expenses — are shrinking in number. And the situation is more severe in the Northeast and Midwest, where populations are shrinking, than in other parts of the country.

Read more.

 

College Launches Recruitment Marketing Campaign

Posted on Friday, June 23rd, 2017

Initiative coincides with 50th Anniversary

Five Tips for Marketing to College Students

Posted on Wednesday, May 10th, 2017

MillennialsCollege students are geared up for the fall semester, and entrepreneurs everywhere are trying to grab their fleeting attention. They’re part of that coveted 18- to 30-year-old demographic. If your product has a shelf life after college, you’re in luck–you’re catching them in their purchasing power formative years. But to use an appropriate analogy, selling to college students is no easy A.

Read more.

Eight steps for creating a college marketing and communication plan

Posted on Friday, December 16th, 2016

AC StudentsWhat is the best way to communicate with today’s prospective college students? Do you still need to send them viewbooks and other publications, or will communicating through email and social media suffice? What about the phone? Can you call their cell phone or send them text messages? These questions come to mind often for many enrollment management professionals as they strive to meet enrollment goals in an ever changing and increasingly competitive environment.

Read more.

College Recruitment Practices and Theory

Posted on Friday, October 28th, 2016

Prepare for the FutureThe recruitment funnel, where a high number of inquiries of prospective students from numerous entry points narrows to and moves toward application and ultimately a smaller number of matriculated students, is at the foundation of the college-recruiting theory. This funneling process is aided by recruitment efforts designed to move the prospect from casual interest to enrolling. The process is starting earlier and lasting longer.

Read more.