10 Tips For Success From George Lois, The Original Mad Man

Often billed as the original Mad Man, George Lois could also be called advertising’s original Bad Boy. Starting in the ’50s, he dished up in-your-face campaigns for the likes of VW, the Four Seasons restaurant, and MTV. Never one to pull a punch, the adman channeled his brash attitude into some of the most provocative images of the 1960s, including now-legendary Esquire covers that took on issues of race, the Vietnam War, religion, and feminism.

Lois takes the same no-holds-barred approach to sharing his own pearly wisdom. In Damn Good Advice (for People with Talent!), from Phaidon Press, the king of the one-liner offers some inspiring pointers on how to create–and sell–the big ideas while holding fast to some moral integrity. Here, we’ve collected 10 of his finest gems.

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