10 useful tips on how to write from the man considered ‘the father of advertising’
Posted on Tuesday, August 30th, 2016
David Ogilvy
David Ogilvy is the late founder of ad agency Ogilvy & Mather, who was dubbed in his New York Times obituary as “the father of soft sell in advertising.”
His work — which included famous taglines such as “Only Dove is one-quarter moisturizing cream,” “At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock,” and “The man in the Hathaway shirt” — is still an inspiration to advertising executives today.
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