12 Quick Tips for Writing Killer Email-Marketing Copy That Converts
Posted on Tuesday, November 17th, 2015
When it comes to email marketing, copy is one of the top determinants of whether a campaign succeeds or fails. Here we share 12 quick tips to help you craft copy that converts for your next email campaign.
- Keep it simple and strong (K.I.S.S.). Once subscribers open your email or click through to your landing page, you have mere seconds to capture their attention. So don’t use difficult words, “market-speak,” or technical jargon. Instead, write as if you were talking to a friend. But at the same time, keep your content powerful and to the point to grab and keep readers’ interest.
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