4 Content Marketing Ideas for Colleges and Universities

America is crazy about colleges. The U.S. is home to more than 4,000 accredited institutions of higher learning, ranging from two-year vocational schools to small liberal arts colleges to huge state universities.

All have the same goals: attracting high-quality students, recruiting great faculty and staff, encouraging alumni to make donations to support school programs, and building up the school’s brand recognition and reputation.

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