7 Trends that Should Shape Your 2017 Marketing Budget

DMA-Member-Logo-2As Direct Marketing Association Board Member Andy Russell, founder of Trigger Media and InsideHook, says “Information doesn’t travel at the word of mouth anymore. It travels at the speed of light.”

In the face of incredibly disruptive martech and adtech innovation, where do CMOs and their teams begin to plan a 2017 budget when the new technologies they will need to compete then are likely still on the drawing board now?

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