AD AGE: BTOB Best Award Winners for 2016
Posted on Wednesday, October 11th, 2017
From tractors to semi-conductors, social-media companies to business-card printers, this year’s Ad Age BtoB Best award winners run the gamut of business-to-business marketing.
This year’s class saw the funny — Intel’s “If Cables Were People” from MRM/McCann＝as well as at least one sentimental tear-jerker — Vistaprint’s “The Postcard,” which was created in-house (see above).
And while a lot of the work was done in traditional media like print, TV and outdoor, b-to-b marketers are no slouches when it comes to non-traditional executions. For paper-manufacture Domtar, Eric Mower & Associates created a branded app that measured students’ handwriting progress. And McCann XBC created the “Priceless Elevator Pitch” for Mastercard.
- Posted in