Colleges’ Endless Pursuit of Students
Posted on Monday, November 6th, 2017
April is decision month for high-school seniors who still haven’t made up their minds about where they’re attending college next fall. With students applying to more schools than ever before—more than one-third now apply to at least seven schools—many seniors are likely weighing multiple offers as well as competing financial-aid packages.
As a result, colleges put on a full-court press in these final weeks before the traditional May 1 decision day, hoping a personalized email, a phone call, or a visit to campus with other admitted students will be enough to assure a deposit for the freshman class
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