Digital Marketing Campaigns Taking Off Quickly Among Student Recruitment Professionals
Posted on Tuesday, May 12th, 2015
When it comes to marketing and recruitment campaigns, universities are increasingly turning to digital tools to complement their traditional stable of print ads, brochures and Viewbooks.
In November, Victoria-based Royal Roads University ran a campaign that used Google Glass, the high-tech glasses designed by the Internet search engine, and a GoPro video camera to allow prospective students to virtually sit in on lectures, take a tour of the campus, and participate in Q&A sessions with faculty members – all in real time.
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