Eight steps for creating a college marketing and communication plan

AC StudentsWhat is the best way to communicate with today’s prospective college students? Do you still need to send them viewbooks and other publications, or will communicating through email and social media suffice? What about the phone? Can you call their cell phone or send them text messages? These questions come to mind often for many enrollment management professionals as they strive to meet enrollment goals in an ever changing and increasingly competitive environment.

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