Five Tips for Marketing to College Students

MillennialsCollege students are geared up for the fall semester, and entrepreneurs everywhere are trying to grab their fleeting attention. They’re part of that coveted 18- to 30-year-old demographic. If your product has a shelf life after college, you’re in luck–you’re catching them in their purchasing power formative years. But to use an appropriate analogy, selling to college students is no easy A.

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