Have College Brands Delivered on Their Promise?

Brand“Frankly, this is the best time to invest in brand marketing. Resources are scarce, so you had better start improving your brand and marketing your product to new audiences.”

It’s ‘s hard to believe that it’s been 10 years since brand marketing first swept higher education. During that time we have seen countless colleges and universities launch and develop brand strategies. And based on the number of RFPs in play, it appears that the interest in brand marketing will likely not diminish any time soon.

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