Have traditional student recruitment campaigns lost their bite?
Posted on Monday, August 11th, 2014
Universities are allocating more time and money to marketing open days, engaging with students on social media, improving their prospectuses and developing their university websites, a Guardian survey finds.
The Sixth Sense survey, which polled 69 UK university and further education marketing teams, set out to discover which strategies universities are investing in and which have fallen out of favour when it comes to recruiting sixth formers.
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