Improve Recruiting and Retention in Higher Education with Digital Media
Posted on Wednesday, June 3rd, 2015
Over the last several years, the trend in college recruitment tactics has shifted from traditional marketing like direct mail, printed brochures and TV commercials to more interactive content marketing strategies, like social media and mobile apps. Traditional marketing is increasingly showing a decline in its ability to provide the highest return on investment, while newer digital technologies are showing strong engagement and conversion rates.
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