Inbound Marketing: the Fine Art of Being Found by and Engaging with Prospective Students

Posted on Tuesday, November 11th, 2014

The definition of inbound marketing continues to be a bit of a moving target these days, with ongoing debate on whether certain types of digital marketing like PPC and opt in email should be considered part of it. Here is Rand Fishkin’s (from Moz) helpful definition from May 2013 where even then, they were included in his mix.

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