New ad campaign for network of public colleges – CEGEP – A superior asset for Québec

Posted on Friday, October 10th, 2014

Untitled-2Québec’s 48 public colleges, grouped together under the banner of the Fédération des cégeps, are launching an advertising campaign aimed at highlighting the contributions that CEGEPs make to Québec’s development. Grouped under the “CÉGEP” tagline, the messages in this multi-platform campaign will be distributed over a three-year period, culminating in 2016-2017 for the celebration of the 50thanniversary of the creation of CEGEPs.

“The time had come for the 48 GEGEPs to remind people of the tremendous importance of the CEGEP education system – a province-wide system that’s unique in Canada, which guarantees accessibility across Quebec and brings countless benefits to the province, its citizens and businesses,” said Jean Beauchesne, President and Chief Executive Officer of the Fédération des cégeps. “The 50th anniversary of CEGEPs is just around the corner and the accomplishments of our network, firmly anchored in the present while looking to the future, are something to be proud of.”

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