Royal Roads University wields GoPro and Google Glass to recruit students
Posted on Thursday, July 23rd, 2015
Royal Roads University boldly abandoned its traditional print-media recruitment campaign recently and bet the near future on GoPro cameras, Google Glass and social media.
The Future View campaign, which ran during the Fall 2014 term, led prospective students on virtual tours of the school’s campus in Victoria, B.C. The campaign also dabbled in some time travel — showing student prospects their possible “future selves” after graduating from Royal Roads. And it attracted some media buzz in marketing and scholarly circles resulting in articles in Marketing Magazine and on Academica.com.
- Posted in