Stop Marketing Your College Like A Timeshare

timeshareEvery time I read an article about campus dining, I think about this segment of the old Yale promo video. In fact, this quarter-century-old loopy video has proven to be a prism through which my former roommates and I view college life – ours and everyone’s.

We must have watched it 100 times. Soon, snippets from the video entered our daily lexicon:

“Every time we sing, we win.” (Singing group member engaged in staged conversation about singing at hockey games.)

“It’s a friendly place. Yale is nothing like my home.” (Comment from student who came from an abusive home?)

“It’s a myth that Midwesterners get worse treatment, ‘cause I’m from Milwaukee, and I’m practically a celebrity here. (Fake laughter ensues.)

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