Student Attraction: building a successful student recruitment campaign

Posted on Monday, December 14th, 2015

millennialsSuccessful student recruitment campaigns rely on the same general principles as any other successful marketing campaign; smart audience insight and clever planning.

Colleges and universities can no longer rely on the media plan used five years ago as the pace of change in youth marketing is rapid; student audiences are exposed to a dynamic landscape of brands, visual images, technology and media. Colleges need to keep up.

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