The Bottom Line on Corporate Partnerships
Posted on Wednesday, September 23rd, 2015
While corporate partnership programs are not new to higher education, the scale of these three partnerships and the radically discounted tuition rates that provide a degree at little or no cost to employees are new. These announcements represent a compelling public relations campaign for the organizations involved and showcase these partnerships’ responsiveness to the rising cost of education.
For colleges, the partnerships legitimize their online programs’ ability to meet national needs by aligning with high-profile employer brands. For employers, they solve the rising employee retention problem by incentivizing employees to stay in their jobs longer.
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