The Potential of Gamification for Student Recruitment
Posted on Monday, January 12th, 2015
As admissions marketing continues to become more competitive, colleges and universities are seeking strategies for engaging prospects that go beyond traditional website and social media development… One concept gaining traction in marketing circles that promises to become more popular in the context of university admissions is “gamification”, applying the fun and engaging elements of game design to real-world, productive activities.
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