Virtual tours growing in popularity
Posted on Wednesday, July 29th, 2015
Why do international students choose a certain university or school? Major factors are word-of-mouth and an institution’s prestige – influential especially for the many students who aren’t able to visit a campus before applying. These students tend to have more contact with schools with generous marketing budgets and so greater international reach and visibility.
But a new digital marketing technique is helping to level the competitive field with respect to international recruitment: the virtual campus tour. This ICEF Monitor article looks at the trend and how universities are using virtual campus tours to help convert prospective students into enrollees.
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