Code:

ENL1813M

Course Name:

Communications 1

Course Description:

Communication remains an essential skill sought by employers, regardless of discipline or field of study. Using a practical, vocation-orient... + Read More

Hours:

42.0

Code:

PRL1504

Course Name:

Writing Workshop 1

Course Description:

Writing is foundational to everything public relations practitioners do and learning to write in a journalistic style is essential to effect... + Read More

Hours:

56.0

Code:

PRL1505

Course Name:

Public Relations 1

Course Description:

Public Relations encompasses a wide array of roles and functions and can be challenging to define. Students develop an understanding of publ... + Read More

Hours:

84.0

Code:

PRL1519

Course Name:

Design for Public Relations 1

Course Description:

Public Relations practitioners often work with graphic designers and an understanding of basic design principles helps to facilitate that pa... + Read More

Hours:

28.0

Code:

PRL1532

Course Name:

Cultural and Media Literacy

Course Description:

Developing critical thinking skills for evaluating media content in a rapidly evolving media landscape is essential to understanding differe... + Read More

Hours:

42.0

Code:

PRL1546

Course Name:

Principles of Persuasion

Course Description:

Understanding how to influence behaviour through ethical persuasion underpins the practice of public relations. Students examine the communi... + Read More

Hours:

28.0

Code:

PRL1563

Course Name:

Social Media Management 1

Course Description:

Social Media plays a crucial role in public relations by giving organizations the means to communicate with their audiences directly, often ... + Read More

Hours:

28.0

Code:

PRL1565

Course Name:

Research for Public Relations

Course Description:

Research is an essential component of public relations, one that helps organizations fully understand their audiences and the environment in... + Read More

Hours:

42.0

Code:

ENL0082

Course Name:

Communications 2: Storytelling for Media

Course Description:

Storytelling has become an essential communication skill in multiple media and media management sectors, including Public Relations, Journal... + Read More

Hours:

42.0

Code:

PRL0005

Course Name:

Public Relations 2

Course Description:

Public relations campaigns in the non-profit sector help build awareness around important issues and create connections between organization... + Read More

Hours:

84.0

Code:

PRL0006

Course Name:

Writing Workshop 2

Course Description:

Versatile writing skills are an asset to a public relations practitioner, allowing them to produce a range of communications products tailor... + Read More

Hours:

42.0

Code:

PRL0007

Course Name:

Media and Influencer Relations

Course Description:

All forms of media - social/digital and traditional - help shape the conversation around important issues. Public relations practitioners wo... + Read More

Hours:

42.0

Code:

PRL1536

Course Name:

Design for Public Relations 2

Course Description:

Knowing how to do basic design work is an asset for public relations practitioners, particularly those who work in smaller organizations. St... + Read More

Hours:

28.0

Code:

PRL1564

Course Name:

Social Media Management 2

Course Description:

Telling an organization's story in an engaging way is an effective way to use social media in a public relations context. Students develop a... + Read More

Hours:

28.0

Code:

PRL1567

Course Name:

Audio/Visual Production Workshop

Course Description:

Public relations practitioners must be familiar with a wide variety of communication tools to engage their audiences in different ways. Stud... + Read More

Hours:

42.0

Code:

GED0468

Course Name:

General Education Elective

Course Description:

Students choose one course, from a group of general education electives, which meets one of the following five theme requirements: Arts in S... + Read More

Hours:

42.0

Code:

PRL0008

Course Name:

Public Relations 3

Course Description:

Learning how to respond strategically to any issue, challenge or opportunity is at the core of effective public relations. Students acquire ... + Read More

Hours:

56.0

Code:

PRL0009

Course Name:

Writing Workshop 3

Course Description:

Public relations practitioners must understand effective messaging and how to communicate appropriately, in writing, in a given strategic co... + Read More

Hours:

42.0

Code:

PRL1542

Course Name:

Business Basics for Public Relations

Course Description:

Public relations practitioners play an essential role in advising business leaders about how, when, and why they should communicate with the... + Read More

Hours:

28.0

Code:

PRL1547

Course Name:

Integrated Marketing Communications

Course Description:

Public relations practitioners often work collaboratively with marketing and advertising specialists to support an organization's objectives... + Read More

Hours:

42.0

Code:

PRL1559

Course Name:

Government Communications

Course Description:

The Government of Canada is one of the country's largest employers and offers many opportunities for public relations practitioners, whether... + Read More

Hours:

14.0

Code:

PRL1560

Course Name:

Fieldwork Preparation

Course Description:

Self-reflection and goal setting can support success in field placements as well as career development in public relations. In addition to r... + Read More

Hours:

14.0

Code:

PRL1562

Course Name:

Public Relations in Practice

Course Description:

Gaining hands-on experience with external clients seeking communications help allows students to integrate theory and practice through work-... + Read More

Hours:

42.0

Code:

PRL1568

Course Name:

Measurement and Analytics for Public Relations

Course Description:

Measurement and analytics in public relations helps practitioners understand their audiences and evaluate the success of their public relati... + Read More

Hours:

28.0

Code:

GED0468

Course Name:

General Education Elective

Course Description:

Students choose one course, from a group of general education electives, which meets one of the following five theme requirements: Arts in S... + Read More

Hours:

42.0

Code:

PRL0003

Course Name:

Field Placement

Course Description:

The professional development of a public relations practitioner begins with the integration of theory and practice under the supervision of ... + Read More

Hours:

280.0

Code:

PRL0004

Course Name:

Public Relations Project

Course Description:

The public relations field requires practitioners with strong analytic and interpretive skills, who can conduct thorough research, apply it ... + Read More

Hours:

280.0