Aitor Molina Encabo

Posted on Wednesday, May 28th, 2014

Strategy for Brazil wins the International Marketing Plan Award

Aitor Molina Encabo, FITT International Marketing Plan Award winner, Algonquin College

Aitor Molina Encabo of Algonquin College is the winner of our FITT International Marketing Plan Award. His plan focused on an Ottawa company called Flywheel Energy Systems, and detailed a strategy to help the company expand into the Brazilian market.

Aitor comes from an engineering background, but has always had an interest in business.

“Since graduated I’ve worked with a small electronics company to secure new clients, and then for a 3D-printing start-up. This enabled me to use my international business training to find new markets and new products, and helped me solve problems for these companies.”

He says that after completing the program he has a much better understanding of how businesses run and how his decisions as an engineer can affect business.

“Aitor was a star performer in the international business management program,” says Norman Lomow, CITP|FIBP, Professor and FITT Coordinator at Algonquin. “He came to classes with enthusiasm, was always up-to-date on issues and subjects of an international business, economics and political nature, and he always acted with a very professional approach.”

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