Lisa Barker / Class of 2011

Posted on Friday, February 7th, 2014

“I applied for the Business Marketing program because I found the curriculum interesting. Its compulsory courses gave me a firm grounding in key subjects such as Integrated Marketing Communications, E-marketing and Distribution, Marketing Research, and Business Intelligence and Planning. For me, the applied fourth semester client project provided a valuable insight into practical working life, which was incredibly valuable for starting my career.

The Business Marketing program is perfect if you are also looking to keep things exiting! and develop other skills, or challenge the ones you already have learned in the program. I loved that the program has extracurricular activities you can be involved with and credited for. I earned a leadership role with being a Class Representative which gave me the opportunity to voice opinions, concerns, and ideas from my peers.

What I particularly liked about the Business Marketing program is that there’s a kind of family atmosphere thanks to the reasonable size of our program sections and of the school. Numerous group work sessions mean that you get to know your peers, which makes our studies more personal – particularly because we students support each other. Getting to know your teachers, program coordinators and school faculty is an amazing support system that the program lets you take advantage of. The “door is always open” mentality really benefited me as a student to speak with not only my teachers, but teachers that are industry professionals as well.

I highly recommend this program for any entrepreneur at heart, or if you are looking to have a solid understanding of the wonderful world of Business and Marketing.”
Lisa Barker / Class of 2011

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