Business Development and Sales
The Business Development and Sales one-year Ontario College Graduate Certificate prepares you for a dynamic career in business-to-business sales of products, services, and ideas.
- Enjoy a flexible, work-friendly schedule with live, fully online classes conveniently scheduled after 5 pm Tuesdays, Wednesdays and Thursdays, or on a part-time basis
- Learn key strategies for customer relationship management, global selling, and strategic account management success while developing your competency in the use of Big Data
- The program provides ample opportunity for collaboration with industry, forging connections to help create a seamless transition into a work environment
Program Availability and Schedule
Availability
Open
Closed
Waitlisted
Start Term
Availability
Competitive?
Fall 2026
No
Schedule
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Program Summary
Credential
Program Delivery
Program Code
Area of Interest
School
Campus
Work Integrated Learning
Eligible for Post-Graduation
Work Permit?
Effective salespeople are expert communicators, passionate problem-solvers, and the engine behind a company's success. Learn strategies, tactics, and employee development for account and sales management.
You explore financial literacy, communication, and business-to-business marketing to ensure a strong foundation. Courses in sales technology and social selling address the leading edge of the profession in the multifaceted world of business development, offering transferable skills that you can apply to a broad range of industries....(read more)
Overview
The Business Development and Sales one-year Ontario College Graduate Certificate prepares you for a dynamic career in business-to-business sales of products, services, and ideas. You learn the guiding principles of professional selling and complex negotiations, as well as strategies for customer relationship management, global selling, and strategic account management success, including an in-depth study of data analytics. Using the latest tools in data analytics, you develop your competency in the use of Big Data - a skillset that is in high demand.
Effective salespeople are expert communicators, passionate problem-solvers, and the engine behind a company's success. Learn strategies, tactics, and employee development for account and sales management.
You explore financial literacy, communication, and business-to-business marketing to ensure a strong foundation. Courses in sales technology and social selling address the leading edge of the profession in the multifaceted world of business development, offering transferable skills that you can apply to a broad range of industries.
Graduates may work in a variety of different fields, as almost all sectors of industry require sales professionals. Fields may include but are not limited to:
- high tech
- pharmaceuticals
- manufacturing
- fashion
- consultancy firms
Courses
Programs at Algonquin College are delivered using a variety of instruction modes. Courses may be offered in the classroom or lab, entirely online, or in a hybrid mode which combines classroom sessions with virtual learning activities. Upon registration, each full-time student is provided an Algonquin email account which is used to communicate important information about program or course events.
Code:
FIN4100
Course Name:
Financial Literacy for Sales
Course Description:
Financial literacy is a key skill for any sales professional. Having a clear understanding of financial statements and the impact on busines... + Read More
Hours:
56.0
Code:
MGT4113
Course Name:
Introduction to Business Development and Sales
Course Description:
Business to Business (B2B) sales is a significant contributor to the economy, while business development generates the ideas, initiatives an... + Read More
Hours:
56.0
Code:
MGT4114
Course Name:
Sales Analytics and Trends
Course Description:
Research and business analytics allow organizations to make data-driven, evidence-informed decisions. Students use current analytic technolo... + Read More
Hours:
42.0
Code:
MGT4115
Course Name:
Social Selling
Course Description:
Engagement in social media platforms allows businesses to interact directly with their customers, reach and capture new markets, create a co... + Read More
Hours:
42.0
Code:
MGT4116
Course Name:
Strategic Business Communications
Course Description:
In the world of business development and sales, strong impactful communications are the cornerstone to successful business transactions. Stu... + Read More
Hours:
42.0
Code:
MKT4103
Course Name:
B2B Marketing
Course Description:
Business-to-business (B2B) marketing is the marketing of products, services and ideas, and is distinct from business development and sales. ... + Read More
Hours:
42.0
Code:
MGT4210
Course Name:
Advanced Business Development and Sales
Course Description:
Developing a long-term business development and sales strategy that can grow revenue is essential for the sustainability of any organization... + Read More
Hours:
56.0
Code:
MGT4211
Course Name:
Global Business Development and Sales
Course Description:
In today's global marketplace, a solid international business development strategy is critical to maximizing revenue potential. Students exp... + Read More
Hours:
56.0
Code:
MGT4212
Course Name:
Sales Negotiations
Course Description:
Effective negotiation helps professionals reach agreements, achieve objectives, strengthen their relationships, and ultimately be more produ... + Read More
Hours:
42.0
Code:
MGT4213
Course Name:
Strategic Sales Management
Course Description:
Sales management is the process of hiring, training and motivating sales staff, coordinating operations across the sales department and impl... + Read More
Hours:
56.0
Code:
MGT4214
Course Name:
Industry Sales Project
Course Description:
Integration of theory and practise in an industry context supports the growth of a business development and sales professional. Working with... + Read More
Hours:
70.0
Careers & Pathways
Careers
Graduates may find employment as a(n) business development manager, account executive, sales account manager, territory manager, relationship manager, sales operations, sales enablement, sales manager, inside or outside sales representative, account representative, or district representative.
Pathways
Please use our Pathways tool to search for pathway options.
Learning Outcomes
The graduate has reliably demonstrated the ability to:
- Conduct research required for prospecting and needs analysis to create evidence-informed value propositions for overcoming objections and managing negotiations to close sales.
- Implement strategic communication planning processes and tools to generate leads and improve customer retention and loyalty.
- Prepare and deliver a sales presentation based on a needs analysis to meet customer requirements in domestic and global markets.
- Formulate targeted strategies to create, assess, and execute business development opportunities.
- Evaluate results of business-to-business marketing activities using criteria related to forecast sales, costs, profits and other identified objectives.
- Conceptualize, create and implement a sales plan to support the development of business-to-business marketing activity.
- Incorporate business ethics and corporate social responsibility principles according to industry standards and best practices in the selling of products or services.
- Use sales technology software to support account and customer relationship management.
- Construct plans for strategic account management and sales team development in alignment with equity, diversity and inclusion best practices.
- Interpret, process, and present data analytics to support sales activities.
- Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.
Tuition & Fees
Get an idea of how much each semester will cost with our Tuition and Fee Estimator.
2025/2026 Academic Year
Tuition and related ancillary fees for this program can be viewed by using the Tuition and Fees Estimator tool at www.algonquincollege.com/fee-estimator
Further information on fees can be found by visiting the Registrar's Office website at www.algonquincollege.com/ro
Fees are subject to change.
Additional program related expenses include:
- Textbooks cost approximately $1,500 for the program.
Admissions Requirements
Program Eligibility
- Ontario College Diploma, Ontario College Advanced Diploma or Degree or equivalent.
- Applicants with partial post-secondary education (minimum two years in good academic standing) and relevant work experience may be considered for admission.
- Applicants with international transcripts must provide proof of the subject specific requirements noted above and may be required to provide proof of language proficiency. Domestic applicants with international transcripts must be evaluated through the International Credential Assessment Service of Canada (ICAS) or World Education Services (WES).
- IELTS -International English Language Testing Service-Overall band of 6.5 with a minimum of Reading: 6.0; Listening: 6.0; Speaking: 6.0; Writing: 6.0; OR TOEFL-Internet-based (iBT)-overall 88, with the minimum in each component: Reading: 22; Listening: 22; Speaking: 22; Writing: 22; OR Duolingo English Test (DET) Overall 120, minimum of 120 in Literacy and no score below 105.
Application Information
BUSINESS DEVELOPMENT AND SALES
Program Code 1320X01FWO
Applications to full-time day programs must be submitted with official transcripts showing completion of the academic admission requirements through:
ontariocolleges.ca
60 Corporate Court
Guelph, Ontario
N1G 5J3
1-888-892-2228
Applications for Fall Term admission received by February 1 will be given equal consideration. Applications received after February 1 will be processed on a first-come, first-served basis as long as places are available.
For International applicants applying from out-of-country please visit this website https://algonquincollege.my.site.com/myac360/s/self-registration-page or contact the Registrar's Office.
For further information on the admissions process, contact:
Registrar's Office
Algonquin College
1385 Woodroffe Ave
Ottawa, ON K2G 1V8
Telephone: 613-727-0002
Toll-free: 1-800-565-4723
TTY: 613-727-7766
Fax: 613-727-7632
Contact: https://www.algonquincollege.com/ro
Additional Information
Program Resources
Contact
Patrick Charlton
Program Coordinator
Patrick is passionate about sharing his experience and knowledge specializing in topics of sales/customer service, business management and marketing as an instructor for the School of Business and Hospitality. Working with students that are motivated and ambitious is a rewarding experience. As a co-founding board member and active supporter of Sales Professionals of Ottawa, he is thrilled to connect students with experience opportunities with our local business community.
Patrick’s professional experience includes creating and running a company called “Your Personal Chef Ltd.”, working in various management and training roles within the vehicle rental industry for global brands, and most recently co-created “CERnT”, a firm specializing with assisting organizations increase revenues and better connect with their clients and members via training, technology and consulting services.