Enhance your analytical skills in the dynamic marketing research profession.

In the one-year Marketing Research and Analysis Ontario College Graduate Certificate program, you acquire skills in current and emerging techniques in marketing research. This program prepares you for a data-driven career in the marketing research profession. The Marketing Research and Analysis program develops your skills in the design and implementation of quantitative and qualitative research projects, questionnaire design, data collection, data analysis, and the presentation of results. Experienced, industry-connected faculty prepare you to plan, conduct and present marketing research studies - skills that are highly sought-after in the marketing research and public opinion research field.

In this program, you learn to investigate how and why people purchase or use products and services. In addition, you develop the skills to conduct marketing and public opinion research in the government, not-for-profit and private sectors.

The curriculum emphasizes the marketing research process including:

• research design and project management
• questionnaire construction
• qualitative research, such as focus groups
• data collection and manipulation
• basic and intermediate statistical analysis and interpretation, and
• report writing and presentation skills

Students also have the option to gain real-world experience through a paid co-operative education (co-op) work term (see Additional Information for more details). Please note that places in the co-op work term are subject to availability and academic eligibility. Please note admission to the co-op program does not guarantee a co-op placement.

Graduates may have opportunities to work in a wide variety of research settings in government, not-for-profit organizations, and private businesses that use marketing research.

Completion of the Marketing Research and Analysis program may allow graduates to challenge the Certified Analytics and Insights Professional designation, a certifying body for marketing researchers in Canada.

SUCCESS FACTORS

This program is well-suited for students who:

• Possess strong interpersonal ability.
• Are well-organized and can work effectively under tight time constraints.
• Possess critical-thinking and problem-solving skills.
• Are inquisitive and have an analytical nature.
• See themselves contributing as a team member in dynamic environments.

Careers

This program provides the knowledge and skills to help launch your career in the marketing and public opinion research discipline, with an emphasis on practical application of essential skills and experience in doing research projects. Upon graduation, you may find job opportunities on the consulting side in the marketing research industry or on the client side with organizations that have a marketing or communications department. This includes the federal and provincial governments, consumer products companies, retailers, marketing and communications consultants, technology companies, associations, and not-for-profit organizations. This program may also provide you with the skills to work as an independent consultant.

Pathways

Please use our Pathways tool to search for pathway options.

The graduate has reliably demonstrated the ability to:

1. Collect and process marketing research information to support the analysis and presentation of data.
2. Conduct marketing, consumer behaviour, and public opinion research to inform major business decisions.
3. Document and communicate the results of data collection and quality control processes in marketing research projects.
4. Interpret qualitative and quantitative research through the analysis and presentation of data, to meet the needs and objectives of the client.
5. Analyze and manipulate numerical and text data in a manner consistent with the appropriate principles of statistics and related techniques.
6. Design and implement research projects for international and domestic populations, reflecting the needs of varied cultural and linguistic demographic profiles.
7. Comply with ethical, legal, privacy and professional standards and guidelines, in formulating designs for marketing and public opinion research.
8. Design and produce questionnaires and qualitative guides to enable the collection of marketing research and meet the needs of stakeholders.
9. Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

Application Information

MARKETING RESEARCH AND ANALYSIS (CO-OP AND NON CO-OP VERSION)
Program Code 1303X03FWO

Applications to full-time day programs must be submitted with official transcripts showing completion of the academic admission requirements through:

ontariocolleges.ca
60 Corporate Court
Guelph, Ontario N1G 5J3
1-888-892-2228

Students currently enrolled in an Ontario secondary school should notify their Guidance Office prior to their online application at www.ontariocolleges.ca.

Applications for Fall Term and Winter Term admission received by February 1 will be given equal consideration. Applications received after February 1 will be processed on a first-come, first-served basis as long as places are available.

International applicants please visit this link for application process information: https://algonquincollege.force.com/myACint/.

For further information on the admissions process, contact:

Registrar`s Office
Algonquin College
1385 Woodroffe Ave
Ottawa, ON K2G 1V8
Telephone: 613-727-0002
Toll-free: 1-800-565-4723
TTY: 613-727-7766
Fax: 613-727-7632
Contact: https://www.algonquincollege.com/ro

Program Resources

CO-OP INFORMATION:
All applicants apply directly to the co-op version of this program through OntarioColleges.ca or our International Application Portal. Applicants not wishing to pursue the co-op version will have the opportunity to opt-out after being admitted to the program but prior to the first co-op work term.

Co-operative education (Co-op) allows students to integrate their classroom learning with a real-world experience through paid work terms. Two academic terms prior to the cooperative education work term, students are required to actively participate in and successfully complete the self-directed co-op course, readiness activities and workshops.

Students must actively conduct a guided, self-directed job search and are responsible for securing approved program-related paid co-op employment. Students compete for co-op positions alongside students from Algonquin College and other Canadian and international colleges and universities. Algonquin College`s Co-op Department provides assistance in developing co-op job opportunities and guides the overall process, but does not guarantee that a student will obtain employment in a co-op work term. Co-op students may be required to relocate to take part in the co-op employment opportunities available in their industry and must cover all associated expenses; e.g., travel, work permits, visa applications, accommodation and all other incurred expenses.

Co-op work terms are typically 14 weeks in duration and are completed during a term when students are not taking courses. For more information on your program`s co-op level(s), visit the courses tab on your program`s webpage.

International students enrolled in a co-op program are required by Immigration, Refugees and Citizenship Canada (IRCC) to have a valid Co-op/Internship Work Permit prior to commencing their work term. Without this document International students are not legally eligible to engage in work in Canada that is part of an academic program. The Co-op/Internship Work Permit does not authorize international students to work outside the requirements of their academic program.

For more information on co-op programs, the co-op work/study schedule, as well as general and program-specific co-op eligibility criteria, please visit www.algonquincollege.com/coop.

Part-time admission to this program is exception-based, with permission of the Coordinator and Chair. All eligibility requirements apply.