Bachelor of Digital Marketing Communication (Honours) (Co-op)

The four-year Bachelor of Digital Marketing Communication (Honours) degree provides students with a foundation in digital storytelling and digital technology, allowing them to effectively craft a message for a target audience and to create a communications plan to disseminate this message.

  • Pathway options for Advertising, Business and Public Relations students
  • Program contains three paid co-op terms (second year, third year and final year)
  • Opportunities to work on projects with real clients

Program Availability and Schedule

Availability

Open

Closed

Waitlisted

Start Term

Availability

International
Availability

Competitive?

Fall 2026

No

Schedule

Coming soon - a schedule that will show when each Level of the program will be delivered. See the Courses tab for further details on the Levels within this program.

Program Summary

Credential

Honours Degree (4 Years)

Program Delivery

Program Code

Area of Interest

Creative Media and Communications

School

School of Business and Hospitality

Campus

Ottawa

Work Integrated Learning

Yes

Students gain theoretical and practical knowledge regarding media channel selection, digital storytelling, marketing communications research, digital analytics and global communications. The program utilizes case studies and client projects to provide opportunities for students to practise the newly-acquired skills in a real-world context. Additionally, students conduct marketing research, utilize digital analytics and marketing research to make decisions and craft communications plans for clients within the classroom setting.

Students also gain real-world experience through a paid co-operative education (co-op) work term(s) (see Additional Information for more details). Please note that places in the co-op work term(s) are subject to availability and academic eligibility. Please note admission to a co-op program does not guarantee a co-op placement....(read more)

Overview

The four-year Bachelor of Digital Marketing Communication (Honours) degree provides students with a foundation in digital storytelling and digital technology, allowing them to effectively craft a message for a target audience and to create a communications plan to disseminate this message.

Students gain theoretical and practical knowledge regarding media channel selection, digital storytelling, marketing communications research, digital analytics and global communications. The program utilizes case studies and client projects to provide opportunities for students to practise the newly-acquired skills in a real-world context. Additionally, students conduct marketing research, utilize digital analytics and marketing research to make decisions and craft communications plans for clients within the classroom setting.

Students also gain real-world experience through a paid co-operative education (co-op) work term(s) (see Additional Information for more details). Please note that places in the co-op work term(s) are subject to availability and academic eligibility. Please note admission to a co-op program does not guarantee a co-op placement.

Graduates may seek employment in media and communications departments within government, non-profit organizations, associations, advertising and digital agencies as well as private corporations. They may work in areas such as journalism, advertising, public relations, marketing communications, professional writing and social media.

Courses

Programs at Algonquin College are delivered using a variety of instruction modes. Courses may be offered in the classroom or lab, entirely online, or in a hybrid mode which combines classroom sessions with virtual learning activities. Upon registration, each full-time student is provided an Algonquin email account which is used to communicate important information about program or course events.

Careers & Pathways

Careers

Graduates may find employment in media and communications industries that develop business opportunities or work with global partners. Organizations may include governments, non-profit organizations, associations, international media, advertising and digital agencies, marketing communications departments in private corporations, as well as entrepreneurship and freelance opportunities. Sectors may include journalism, advertising, public/media/government relations, marketing communications, publishing and professional writing and social media.

Prospective job titles include Communications Officer, Communications Manager, Communications Practitioner, Communications Researcher, Public Relations Officer, Public Relations Manager, Public Relations Practitioner, Market Researcher, Digital Communications Officer, Digital Communications Manager, Digital Communications Practitioner, Advertising Analyst, Advertising Buyer, Social Media Manager, Social Media Coordinator, Advertising Copywriter and Advertising Researcher.

Pathways

Please use our Pathways tool to search for pathway options.

Learning Outcomes

The graduate has reliably demonstrated the ability to:

  1. Create, evaluate and improve digitally-focused communications campaigns through the use of analytics and marketing communications research.
  2. Craft persuasive messages specific to target audiences, adapting them to adhere to regional ethical practices and legal codes.
  3. Analyze multiple research inputs in order to create sound communications strategies.
  4. Evaluate and select media channels and tools appropriate to the audience, product, message and region.
  5. Develop and implement a marketing communications and media plan independently or in groups.
  6. Develop, manage and execute communications plans within local, national and international business contexts.
  7. Present, persuade and defend marketing communications and media recommendations to various stakeholders.
  8. Develop personal and professional strategies and plans to adapt to change and stay current within the industry.
  9. Engage innovatively and creatively in the decision-making process.
  10. Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

Tuition & Fees

2026/2027 Academic Year

Tuition and related ancillary fees for this program can be viewed by using the Tuition and Fees Estimator tool at www.algonquincollege.com/fee-estimator

Further information on fees can be found by visiting the Registrar's Office website at www.algonquincollege.com/ro

Fees are subject to change.

Additional program related expenses include:

  • Books and supplies cost approximately $1,220 in the first year, $1,270 in the second year, $1,220 in the third year and $1,220 in the fourth year.
  • Students must purchase their own laptop computer and software.

Admissions Requirements

All applicants must satisfy both College Eligibility and Program Eligibility requirements.

College Eligibility

  • Ontario Secondary School Diploma (OSSD) or equivalent.
  • Mature students are applicants who have not achieved the Ontario Secondary School Diploma (OSSD) or its equivalent and who are at least 19 years of age on or before the commencement of the program in which they intend to enroll. Mature students applying for Degree programs satisfy College Eligibility by having demonstrated academic abilities equivalent to those of Ontario high school graduates, verified by successful completion of at least one full-time term at the post-secondary level (minimum five courses taken concurrently in an academic program of study).

Program Eligibility

  • Six Grade 12 University (U) or university/college (M) courses with a minimum 65% average including:
    • One Grade 12 U English course, with a minimum of 65%
    • One Grade 12 U Mathematics course, with a minimum of 65%
  • Please note that mature students must meet the following subject-specific Program Eligibility requirements, either directly or through equivalencies:
    • One Grade 12 U English course, with a minimum of 65%
    • One Grade 12 U Mathematics course, with a minimum of 65%
  • Applicants who do not possess the required English credit (ENG4U or equivalent) with a minimum of 65% will be considered for admission upon registration in a preparatory English course to be offered by Algonquin College prior to the start of the program. Students must achieve a minimum of 65% in the course prior to the start of the program.
  • Applicants with international transcripts must provide proof of the subject specific requirements noted above and may be required to provide proof of language proficiency. Domestic applicants with international transcripts must be evaluated through the International Credential Assessment Service of Canada (ICAS) or World Education Services (WES).
  • IELTS-International English Language Testing Service (Academic) Overall band of 6.5 with a minimum of 6.0 in each band; OR TOEFL Internet-based (iBT) tests taken prior to January 21, 2026 overall 88, with a minimum in each component: Reading 22; Listening 22; Speaking 22; Writing 22; OR TOEFL Internet-based (iBT) tests taken after January 21, 2026 overall 4.5, with a minimum in each component: Reading 4.5; Listening 4.5; Speaking 4.5; Writing 4.5; OR Duolingo English Test (DET) Overall 120, minimum of 120 in Literacy and no score below 105.

Application Information

BACHELOR OF DIGITAL MARKETING COMMUNICATION (HONOURS) (CO-OP)
Program Code 6450X03FWO

Applications to full-time day programs must be submitted with official transcripts showing completion of the academic admission requirements through:

ontariocolleges.ca
60 Corporate Court Guelph, Ontario
N1G 5J3
1-888-892-2228

Students currently enrolled in an Ontario secondary school should notify their Guidance Office prior to their online application at OntarioColleges.ca

Applications for Fall Term and Winter Term admission received by February 1 will be given equal consideration. Applications received after February 1 will be processed on a first-come, first-served basis as long as places are available.

International applicants please visit this link for application process information: https://algonquincollege.my.site.com/myac360/s/

For further information on the admissions process, please visit:
Admissions - Registrar's Office https://algonquincollege.com/ro/admissions/

Additional Information

Program Resources

Algonquin College has been granted consent by the Minister of Colleges, Universities, Research Excellence and Security to offer this applied degree for a seven-year term starting September 17, 2019. The College shall ensure that all students admitted to the above-named program during the period of consent have the opportunity to complete the program within a reasonable timeframe.

CO-OP INFORMATION
Co-operative education (Co-op) provides students with the opportunity to integrate classroom learning with real-world experience through paid,program-related work terms. Two academic terms before their first co-op work term, students must actively participate in and complete a self-directed co-op preparation course, including required readiness activities and workshops.

Students are responsible for conducting a guided, self-directed job search and securing approved, paid co-op employment related to their program of study. Co-op students compete for positions alongside students from Algonquin College and other Canadian and international colleges and universities. While Algonquin College's Co-op Career Centre supports students by developing co-op opportunities and providing guidance throughout the process, employment is not guaranteed. Co-op work opportunities may require students to relocate. All costs associated with participation-including travel, accommodation, work permits, visa applications, and other related expenses-are the responsibility of the student.

Co-op work terms are typically 14 weeks in duration and are completed during academic terms when students are not enrolled in classes. For details about the number and timing of co-op work terms in your program, please refer to the Courses tab on your program's webpage.

Successful completion of all required co-op work terms listed on the program page is mandatory for graduation. Students are expected to remain on schedule and participate in co-op work terms as planned. Failure to complete a co-op work term as scheduled may result in an unscheduled break in studies, which can delay graduation and may have implications for immigration status for international students.

International students who experience an unscheduled break in studies due to academic progression issues beyond their control may be eligible for an authorized leave. In such cases, consultation with the International Education Centre is required before the scheduled start of the co-op work term to review potential academic and immigration implications. International students are responsible for ensuring they meet all co-op work permit requirements before participating in a co-op work term. Additional information is available at: www.algonquincollege.com/international/student-handouts

For more information about co-op programs, expectations, and general and program-specific co-op eligibility criteria, visit: wwww.algonquincollege.com/coop-career-centre

ADVANCED STANDING
Graduates of a recognized Business Administration - Marketing Ontario College Advanced Diploma, Business - Marketing Ontario College Diploma, Advertising and Marketing Communications Management Ontario College Advanced Diploma, and Public Relations Ontario College Diploma programs are eligible to apply to customized pathway programs reducing program duration.

Graduates of other related Ontario College Diploma or Ontario College Advanced Diploma programs may be eligible for advanced standing into the degree program. Please visit the degree program listing or speak to the Program Coordinator for more information and to confirm eligibility.

Contact

Darryl D'Souza

Program Coordinator

dsouzad@algonquincollege.com

View Bio

Darryl D'Souza

Program Coordinator

dsouzad@algonquincollege.com

Darryl is a communications strategist and educational professional with over 20 years of experience in higher education as a professor, researcher, and curriculum developer and in practice as director, editor, and podcaster. In his career, Darryl centred his attention around teaching, consulting, research, podcasting, and creating communications strategy for not-for-profit organizations. His projects in the not-for-profit sector earned awards and scholarships from the Indian government, UNICEF, and Dublin City University.

Darryl holds a doctorate in Communications from Dublin City University (Ireland), a master’s and two bachelor’s degrees along with a certificate in Teaching and Learning in Higher Education. He also volunteers as board director of St. James Town Community Co-op (Toronto) and leads communications at Basic Income Canada Network.

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