Boost your career value exploring the dynamics of building excellence in brand performance.

The two-year Brand Management Ontario College Graduate Certificate program allows you to explore the many facets of brand strategy and management. Industry professionals share their insights and experience to teach you about the tools and strategies to be more business and brand savvy. Learn to navigate the global, digital and socially-conscious marketplace, enabling you to build and maintain a company`s most valuable asset-brand equity.

Analyze how a brand is perceived in the marketplace and discover meaningful insights that influence the development of brand strategies and plans. Identify the right combination of brand attributes to reflect and deliver the experience that the consumer expects from the brand. Learn how to develop commercial plans in order to maximize sales. Develop the brand story to connect with consumers, selecting the appropriate brand channels while building brand equity through the management of strategic promotional campaigns. Measure success using brand equity tracking tools. Remain on the forefront of industry trends, by applying innovative and creative thinking skills in all areas of brand development and management.

The program has a strong focus on leadership, teamwork, and strategic thinking skills to prepare you to contribute effectively in Canadian workplaces. Engage in a variety of learning opportunities including case studies, workshops, individual and group work. The program culminates with an opportunity to be part of a brand consulting team. In this full-semester applied project, you design a brand framework and develop the action plan to respond to a Canadian industry partner`s brand challenges and opportunities.

Employment opportunities in brand management continue to grow both nationally and internationally. Upon graduation, you may find employment in the private, public and non-profit sectors in the industry, brand consulting or other brand agencies, or with organizations that have a marketing, communications, media, promotions or sales department. These opportunities include:

• retail
• services
• information technology
• manufacturing
• advertising
• market research
• promotion
• digital marketing

Graduates of this program may also start their own brand consulting agency or their own business.

SUCCESS FACTORS

This program is well-suited for students who:

• Enjoy working in a multi-disciplinary team.
• Are creative, innovative and solution-oriented.
• Possess strong interpersonal skills and are adaptable.
• Possess strong ability to create and maintain professional relationships.
• Are adept at strategic thinking, leadership and decision making.
• Thrive in a fast-paced, competitive and dynamic environment.

Careers

Graduates of the program may pursue opportunities as an assistant brand manager, brand manager, digital marketing analyst/specialist, social media marketing analyst, brand consulting assistant/analyst, marketing associate/assistant, brand and social media associate.

Pathways

Please use our Pathways tool to search for pathway options.

The graduate has reliably demonstrated the ability to:

1. Evaluate brand equity and how it impacts financial performance in order to make strategic brand decisions.
2. Manage brand strategy in multiple contexts based on brand intelligence and market research to recommend strategies.
3. Evaluate the feasibility of brand tactics, including launch, extensions, and promotional activities, to deliver results within a financial and organizational framework.
4. Develop and initiate a brand strategy to launch a new brand or maintain/revive an existing brand.
5. Create and deliver brand campaigns integrating a range of promotional channels using traditional and digital elements.
6. Formulate and apply brand guidelines that include brand content and design assets to ensure successful execution of brand strategies within an organization.
7. Apply project management strategies and interpersonal skills to execute collaborative team projects in various industry contexts.
8. Explore and evaluate the drivers of the brand landscape and the emerging trends in Canadian and global marketplaces to maintain brand relevance.
9. Manage digital and social media brand channels to engage customers and support brand strategy.
10. Evaluate and develop a plan to respond to current and potential brand issues to maintain brand reputation.
11. Identify and apply discipline-specific factors that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

Application Information

BRAND MANAGEMENT (TWO-YEAR)
Program Code 1430X01FWO

Applications to full-time day programs must be submitted with official transcripts showing completion of the academic admission requirements through:

ontariocolleges.ca
60 Corporate Court
Guelph, Ontario N1G 5J3
1-888-892-2228

Applications are available online at www.ontariocolleges.ca.

Applications for Fall Term and Winter Term admission received by February 1 will be given equal consideration. Applications received after February 1 will be processed on a first-come, first-served basis as long as places are available.

International applicants applying from out-of-country can obtain the International Student Application Form at https://algonquincollege.force.com/myACint/ or by contacting the Registrar`s Office.

For further information on the admissions process, contact:

Registrar`s Office
Algonquin College
1385 Woodroffe Ave
Ottawa, ON K2G 1V8
Telephone: 613-727-0002
Toll-free: 1-800-565-4723
TTY: 613-727-7766
Fax: 613-727-7632
Contact: https://www.algonquincollege.com/ro

Program Resources