Frequently Asked Questions

Is this a business or a creative program?
The program is a collaboration between the School of Business and the School of Media and Design and provides a unique blend of insights and learning from both sectors.

What will I learn?
Students build brand equity through managing strategic, integrated promotional campaigns from conception to delivery. To measure campaign success, students identify, create and use brand metrics and tracking tools. Development of leadership and strategic thinking is a major focus throughout the program. Managing a brand in the world’s emerging economies, and building and leveraging a socially responsible brand is another key area of concentration. Other areas include using and measuring social media brand channels and evaluating brand design elements.

How will I learn?
During the course of this program, students use a variety of learning formats including case studies, classroom, online study, group work and practical industry-related teaching.

What kind of job will I get when I graduate?
Employment opportunities in the area of brand management continue to grow nationally and internationally. Graduates may find employment in private, public and non-profit settings in industries such as advertising, retail, services, information technology, telecommunications and manufacturing.

How many hours will I spend working on course work?
Average contact hours with instructors are 15 hours per week. Students should be prepared to complete at least one course per semester in an online environment. Most of our students spend an additional 20 hours per week on course work. It is not uncommon to work on assignments in the evening and on weekends.

How many hours can I work?
Most students need to work to supplement their education. If you work more than 15 hours a week, you may find it difficult to keep up with the workload.

Will I need to purchase a computer?
This is a mobile learning program which engages students in a collaborative, e-learning environment which will help them become skilled, confident users of the kinds of technology they are expected to use in the workplace. Students are required to supply and use a mobile learning device that meets minimum hardware and software specifications. Specifications for the laptop required for this program can be found at http://www7.algonquincollege.com/byod/.