Session 3
The Power of Consumers to Drive Sustainability & Create Impact
Keynote Speaker: Claude Ouimet; Senior VP and GM for Interface Canada and Latin America; InterfaceFLOR
Claude believes all of us, individuals and companies, have the power and courage to change, to be the change and do something to help address the global environmental crisis. Sustainability is not a way of doing; it's a new way of thinking. A new way of thinking will drive innovation for product, design, construction, etc. in different industries like housing and commercial, and literally all aspects of life. During his presentation, Claude will talk about biomimicry and biophilia. He will give an example of an organization which has embraced a new way of thinking, a new way of doing and also how consumers in general are able to influence the change.
