Session 4
Empowering Change: Harnessing the Power of the Millennial Generation
Moderator: David Coletto; CEO Abacus Data Inc. and CanadianMillennials.ca
Canadian Millennials (born between 1980 and 2000) are quickly changing the face of business, politics, and society in Canada. Born at a time of prosperity but entering the workforce at a time of uncertainty, Canadian Millennials are an enigma. Coddled as children, independent in spirit, and global in their outlook, Canada’s emerging market of consumers, employees, and business leaders are doing things differently. This session will look at who they are, what motivates them, and how they communicate so that their energy can be harnessed for businesses, non-profits, and social enterprises. Also, the results of new and original survey research will be released on generational differences surrounding cause marketing.
Panelists:
- Roger Brenninkmeyer, Founder & Executive Director, Branding for Good
- David Hale, Founder & CEO, Soshal Group (and a Millennial)
- Colin Horgan, Journalist, iPolitics.ca / Guardian (and a Millennial)
