MKT9300 – Digital Communications
What is this course all about?
An in-depth look at social and digital media communication technologies from a small to medium-sized enterprise (SME) perspective is provided. Students understand the impact of these technologies and how they can be used to build long-term customer relationships by allowing their customers to connect, collaborate and then share ideas and information. Through a practical approach, students learn about social and digital media trends and technology, return on investment (ROI) of social media strategies, social media best practices, web analytics, search engine optimization (SEO), blogging, podcasting, mobile marketing and web-based advertising strategies. Students design, develop, and present an integrated social and digital media strategy for a SME, which includes updating a website using an authoring application.
When is this course happening?
WINTER
| Campus: | Perth |
| Start Date: | Week of January 8 |
| End Date: | Week of April 16 |
| Winter Break: | February 19-23 |
| Link Code: | TBD |
| Number of Weeks: | 15 |
| Hours per week: | 3 hours/week |
| Requested start time: | Various Sections |
| Weekly online class time?: | TBD |
| Campus visits per week: | 1 |
| Delivery Type: | Integrated |
| College Program: | Business – Management & Entrepreneurship |
| Vocational Pathway: | Business |
Students prepared to complete learning by:
| X | submitting multiple written assignments |
|---|---|
| X | using research and essay writing strategies |
| X | delivering presentations |
| X | participating in group-based activities |
| completing hands-on learning | |
| learning in a fast-paced environment | |
| X | completing online work |
| performing highly-specialized tasks | |
| using industry software tools |
What can I do with this course?
| If you enjoyed your dual credit course and are interested in continuing your education at Algonquin College, you can apply for the full time Business Management and Entrepreneurship program. |
Please note: Every attempt is made to ensure the accuracy of the information on this webpage. The College reserves the right to modify or cancel any course, program, or timetable at any time.