Riverwood Acoustics Shopify Redesign
Posted on Friday, March 26th, 2021
| Client | Riverwood Acoustics |
| Professor(s) | John Kozodoj, |
| Program | Interactive Media Design |
| Students | Chang Zhao Sharmin Aboubakri Raphael Ezema Hayden Robertson Mingjie Wen |
Project Description:
Project Description
Riverwood Acoustics offer premium speakers made from reclaimed river wood grown hundreds of years ago.
Riverwood Acoustics is currently hosted on Shopify and has a default theme that needs improvement. The client wants a redesigned Shopify website that is more premium and cleaner while maintaining the unique historic storyline.
Riverwood Provide users with a premium listening experience with a high-quality designed speaker. The products are designed to last a lifetime and come with a lifetime warranty.
Target Group
Address the high-end home and portable speaker market with a focus in superior sound quality and sustainable design.
Currently the website has a few problems:
Hard to navigate, and cluttered.
content is not structured.
SEO and indexing problems.
Usability and navigation problems
Performance and Load time problems
Project goals
Redesign Shopify site layout to a modern & clean version to better showcase products.
Create new landing page on Shopify store that better represents the values of Riverwood Acoustics.
Optimize the Shopify store for search engine SEO’s.
Optimize Shopify store for better performance and load time.
Optimize for better navigation and Usability.
Project Outcomes
Currently at the end of the project, Riverwood Acoustics will have a website with premium and clean interface, optimized for better usability, superior performance and load time and better Search Engine Optimization.
This would increase conversion rates and improve the user experience and interactions through the buying process.
Learning Opportunities
Working on this project has improved our work skills and interaction with the real business world.
We had opportunities to learn more about improving a website’s performance, SEO, and conversion rates. This impacts the e-commerce business immensely and gave us insight for further issues we could face after this project.
The ability to attract organic traffic and make a sale on their website.
Short Description:
Riverwood Acoustics offer premium speakers made from reclaimed river wood grown hundreds of years ago. Riverwood Acoustics is currently hosted on Shopify and has a default theme that needs improvement and a redesigned strategic Shopify website.
Video Presentation
Gallery
 |
 |
 |
 |
 |
 |