QUAD CRM – Customer Relationship Management

Project Description:

The relationship an organization has with its clients/ customers plays an important role in terms of building a successful business. It all makes sense because strong customer relationship maintained would yield repeating customers in a business and improved word of mouth referrals.
The Quad CRM is a web-based application designed to be used by organizations to manage the interactions they have with their customers / consumers. Our client is a Program Director at Grandview consulting and Solva Senior Living, a good description for the position would entail an individual equipped with the responsibility of filling the occupancies of senior living residential buildings. The Quad CRM is intended to be used by our client and other colleagues to keep in contact with current and potential customers and manage their interactions to ensure an overall positive customer experience which in turn would lead to an increased number of sales, better customer service and a higher level of productivity.
The need for a CRM software that also acts as a property manager is in high demand as there are not a lot of them currently up and running in the industry. This was no surprise that our client wanted the exact same thing. We had the task of remodeling the existing CRM system to have a property management feature added to it, also the current system had to be re-designed to have a simpler look and feel for easier navigation of the application.
The best option in this case in terms of picking a platform was Laravel, a free and open- source PHP web framework that contains expressive and elegant syntax. This framework has a simple look in terms of user interface and that was one of the main goals of the project. Additionally, the framework handles both the part the users see (user interface) and the part the users don’t see (back end/ logic) when combined with Jetstream which is an extension that can be added to the Laravel framework.
Working on this project was an amazing experience, Both technical and other wise. We got a good understanding of what an agile environment should be and tried to replicate it while working as a team to complete the project.

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