CF4AASS – Promotional Videos
Posted on Monday, March 31st, 2025
The CF4AASS Video Production Initiative is a collaborative project between the charity and the Interactive Media Design (IMD) team at Algonquin College. This initiative aims to create engaging video content communicating CF4AASS’s vision, mission, values, and national advocacy efforts.
CF4AASS is an impartial, nationally registered nonprofit charity promoting the availability, credibility, and sustainability of excellence in Animal-Assisted Human Services (AAHS). The charity’s programs and activities encompass but are not limited to stakeholder engagement, special events, advocacy, outreach and education, research, and voluntary development of the AAHS Industry Sector Standards.
The organization plays a crucial role in raising awareness, developing national benchmarks, and promoting best practices with and for AAHS with end-users, service providers, and other stakeholders across various disciplines and sectors, including healthcare, social services, justice and corrections, multiple disciplines, and the interested public.
Public awareness about the AAHS remains low due to fragmentation, silos, and the status quo. The government does not regulate AAHS; anyone can start a business with little or no accountability.
Additionally, because the CF4AASS works behind the scenes and allocates all of its funding to developing national programs and special projects, CF4AASS faces challenges in promoting its vision and mission, securing donor support, and attracting volunteers to participate in essential committees to further its cause.
To address these challenges, our project will:
- Develop structured videos that communicate CF4AASS’s vision, mission, impact, and advocacy goals in an accessible and engaging way.
- Highlight the importance of the Private Member’s Bill C-417 (https://www.parl.ca/LegisInfo/en/bill/44-1/c-417) in securing government support for veterans who need AAHS.
- Promote the “One Health and Welfare” approach, which recognizes the interconnected well-being of humans, animals, and the environment.
- Enhance interest in and nurture public safety and the welfare of Human Services Assistance Animals (HSAA) within this rapidly growing AAHS industry and sector.
- Provide stakeholders, including policymakers, donors, healthcare professionals, and beneficiaries, with a clear understanding of AAHS and the dire need for a national framework to establish a credibility chain.
The project will consist of one long-form introductory video (approximately five minutes), one short-form educational video focusing on Bill C-417, and a proof-of-concept video showcasing a potential design for a directory.
By leveraging motion graphics, live-action interviews, and a structured video breakdown, these videos will serve as a powerful communication tool for relevant Calls to Action nationwide, such as replacing the former directory of AAHS with a new state-of-the-art searchable directory, promoting the Virtual AAHS Centre of Excellence, and launching a national certification program for AAHS businesses to demonstrate excellence through voluntary third-party assessments that validate adherence to the sector’s first AAHS National Standard of Canada.