CaDDi AI Inc. – Documentary Style Video
Posted on Wednesday, April 9th, 2025
This documentary-style project was created for CaDDi AI as part of the Interactive Media Design program at Algonquin College. The goal was to produce a 2–4 minute promotional video that introduces the app, explains its unique features, and highlights its benefits to golfers.
The production process began with in-depth research and ideation, where we worked closely with the client to understand the “why” behind CaDDi AI. The initial pitch meeting allowed the client to share the inspiration behind the app, and a follow-up kick-off meeting helped us align on creative direction and style. Weekly consultations allowed us to refine the script, shotlist, and overall approach to the video.
In pre-production, we focused on developing a detailed shotlist, storyboard, and scouting locations. Since the video was documentary-style, we wanted to create a narrative that felt authentic and informative. Locations were carefully selected to reflect the app’s journey, such as the EY Centre Golf Convention; the client’s first opportunity to introduce the app to customers. We also filmed at MakerSpace at Algonquin College, where the client crafts golf accessories like divot repair tools, showcasing his involvement in the physical creation of the tools that complement the app. The interview with the client, filmed at Algonquin Studio, was a key element, providing valuable insights into the app’s development and its benefits to golfers.
Production came with its own set of challenges, particularly filming in winter when no golf courses were open. To overcome this limitation, we strategically selected alternative filming locations that allowed us to maintain an authentic feel. The footage from the EY Centre Golf Convention provided real-world context for the app’s introduction, while the MakerSpace footage highlighted the client’s commitment to creating quality golf tools that align with the company’s mission.
In post-production, we worked on refining the video through editing, motion graphics, color correction, and audio editing. Animating the CaDDi AI logo helped reinforce the app’s brand identity, while the final video’s polished visuals and sound made the promotional content engaging and professional. We also integrated background music to set the tone and enhance the overall viewer experience.
This project exemplifies the importance of careful planning, creativity, and collaboration in producing a high-quality documentary-style video. Despite challenges like filming during the winter months, the final video effectively promotes CaDDi AI, showcases the app’s functionality, and emphasizes its benefits to golfers, making it a valuable marketing tool for the client.