Caddi AI Inc Reel Campaign
Posted on Wednesday, April 9th, 2025
Caddi AI was founded early 2024, by Simon St-Laurent. Caddi AI offers apparel and divot tools to fund the development of the Forecaddie app. St-Laurent’s mission is simple, “to help golfers navigate the complexity of golf and allow them to keep their minds free and to swing with confidence.” Golf is hard, Caddi AI strives to create a new golf environment with efficient technology on the course.
To begin our project, we did thorough research on Forecaddie target market. Our findings narrowed our focus predominantly on male individuals aged 15 to 50. Amongst our three personas, they all had one main struggle- delivering a great shot. Following our personas, we created mood boards that follow the natural surroundings of golf, with clean and simple colors and fonts that stay consistent with Caddi AI’s branding. With our target market and design in mind, we got to conceptualizing our videos. We wanted to create reels that had a variety of content, from Caddi AI’s booth at the Golf Expo to short funny clips that drive user engagement.
With pre-production completed, we got to filming. We planned two separate weeks of filming and post-production. The first round was at the 2025 Ottawa/Gatineau Golf Exp, where we filmed short form interviews of expo-goers, b-roll of Caddi AI’s booth, and St-Laurent discussing different aspects of his booth and the Forecaddie app. Our second round of filming took place two weeks later, combining studio and outdoor shoots for a more structured and professional production. With all production completed, our team got to editing. We ensured all videos would have consistent type and colour correction for a cohesive look.
Our project successfully brought Caddi AI’s vision to life with 10 engaging videos, as well as some bonus photo and video content. The final videos ensured users of all ages could enjoy them, with a focus on a younger audience for social media. By aligning our creative direction with the brand’s identity and target market, we delivered high-quality visuals that enhance Caddi AI’s presence in the golf community.