IMD Makers – Revamping IMD Showcase Branding & Website
Posted on Wednesday, April 9th, 2025
IMD Makers is a platform designed to showcase the talent, creativity, and technical expertise of graduating students from the Interactive Media Design (IMD) program. Our goal was to create a visually engaging, professional, and user-friendly space where students can present their work and connect with industry professionals.
To ensure the best possible experience, we conducted an in-depth analysis of portfolio websites, examining industry trends, usability, and design principles. By reviewing successful case studies, we identified key elements that enhance user engagement, accessibility, and branding. These insights guided our decisions in crafting a platform that reflects both the individuality of students and the identity of the IMD program as a whole.
As part of this initiative, we developed a new brand identity, including a redesigned logo and comprehensive branding guidelines to maintain consistency across digital and print materials. This new identity reinforces the program’s innovation, creativity, and professionalism, ensuring IMD Makers stands out as a polished and recognizable platform.
The student profiles are at the core of IMD Makers, offering a dedicated space for graduates to showcase their skills and achievements. Each profile includes a bio, profile picture, portfolio pieces, contact information, and social links, making it easier for employers to explore student work and connect with emerging talent.
IMD Makers is more than just a website; it’s a bridge between students and industry opportunities, positioning graduates for success while promoting the IMD program as a hub of cutting-edge digital design and development. By refining the program’s identity, enhancing the student experience, and applying industry research, we’ve created a platform that not only celebrates talent but also fosters professional growth.