Populii Website UX Improvement
Posted on Wednesday, April 9th, 2025
We successfully integrated Orgfitech into Populii’s brand identity, creating a cohesive and streamlined digital experience. Initially developed as separate brands, their distinct visual identities caused user confusion and a fragmented experience. Through this project, we eliminated those barriers, improving clarity and usability.
We restructured the Solutions Portfolio, simplifying it from three categories to two—Culture Shaping Tools and Skills & Knowledge—making navigation more intuitive and user-friendly. This transformation involved redesigning Populii’s website, specifically the homepage and Solutions section, to effectively communicate the updated structure.
Ensuring brand consistency was a key priority. While maintaining the foundational branding from previous Populii designs, we aligned visual elements and UX patterns across the website. We also reimagined key tools such as Culture Monitor, Culture Screener, and Suitability Gauge to fit within the Populii ecosystem seamlessly.
A strong UX research component guided our approach. We developed user personas, refined information architecture, and optimized navigation pathways to enhance the user journey. Additionally, we implemented SEO strategies to boost online visibility and engagement.
Final Deliverables:
A redesigned, mobile-friendly Populii website with an enhanced Solutions section.
A unified WordPress design template for Culture Monitor, Culture Screener, Suitability Gauge, and Culture Tag websites, ensuring brand consistency.
Improved navigation and UI/UX refinements for a seamless user experience.
A comprehensive client handoff package, including step-by-step WordPress tutorials for future maintenance.
This project successfully strengthened brand recognition, improved user engagement, and delivered a seamless digital experience, solidifying Populii’s position as a leader in cultural shaping strategies.