Redesign TripAgog website
Posted on Wednesday, April 9th, 2025
1. Opening
TripAgog is a travel platform designed to help users explore cities and destinations by discovering unique places, building custom trips, and sharing their journeys with others. For both locals and visitors, TripAgog offers a distinctive way to uncover hidden gems and create personalized experiences with its easy-to-use itinerary builder. Our project involves a comprehensive website redesign aimed at crafting a visually appealing and user-centric marketing website that enhances TripAgog’s brand recognition.
2. Client’s needs and what the project aims to achieve
The primary objective is to create a visually stunning new marketing website to attract visitors and encourage them to download the TripAgog app, ultimately driving business growth. This will be achieved by showcasing TripAgog’s unique features – personalized recommendations, itinerary building, user-generated content clearly and engagingly.
The redesigned website will establish TripAgog as a trustworthy and user-friendly travel platform that meets the diverse needs of travelers. Key goals include enhancing the user experience, improving search engine rankings through strategic SEO implementation, and creating engaging content tailored to the target audience. The design includes plans for a page showcasing North American cities with blog content and pre-built itineraries. There will also be a review section displaying feedback from other users about the app.
3. The steps taken to resolve the need
The project follows a structured four-phase approach: Define, Design, Develop, and Deploy. The Define phase included attending stakeholder meetings, conducting competitor analysis, performing target audience research, creating a content strategy and inventory, identifying information architecture, and building a project plan.
The design phase resulted in 3 Personas, 3 Mood Boards, a Sitemap, a New logo, Low-fi Wireframes, an interactive prototype in Figma, and a Branding Guide. The Development phase involves the construction of a high-fidelity prototype in Figma, with all pages containing populated content, and the integration of SEO and accessibility features. Finally, the deploy phase involves preparing a final review, gathering stakeholder feedback, and a client handoff package.
4. Outcome
This project offers valuable learning opportunities for the team, including enhanced collaboration skills, deeper insights into web design principles, and practical experience in addressing real-world client needs. Looking ahead, the team is dedicated to delivering a high-fidelity Figma prototype that meets TripAgog’s objectives and enhances its brand image.