YellowSapphire – Web Design and Development
Posted on Wednesday, April 9th, 2025
Our team of Interactive Media Design students, ‘Last Case Design’, has been invited to deliver a functional, responsive website, incorporating a CMS for easy updates, for our client “Yellow Sapphire IT and consulting services”. YellowSapphire is a business & technology consultancy specialist company founded by Adesh Shah. Their primary focus is on providing methods and solutions for businesses and institutions to incorporate AI technology into their work structure to increase productivity and efficiency in the workplace. They also provide individual services including IT consultancy, E-Commerce solutions, and custom software solutions. They have asked us to collaborate with them to produce a re-brand and re-design of their website to facilitate a soft relaunch of the brand, strengthening and defining its online presence.
This process began by first meeting and conferring with the client, understanding their goals with the brand, sourcing relevant work, and developing an understanding of the client’s current vision for their brand identity. In our first conversations with the client, we learned that the story of a yellow sapphire was personally important to him. Since YellowSapphire is close to a personal brand for him, we were able to determine that both a strong yellow colour along with a jewel would be key to the desired identity of the brand.
We conducted further research using a variety of methods such as user personas and analyzing competitor websites and brands. We met with the client on a weekly basis to show ongoing deliverables and ideation, getting their input and approval at each step from early color pallets and logo redesigns to low and high fidelity wireframing and prototyping, right up until Webflow development and the deployment of the finished site. Collaborative prototyping resulted in a single-page website design that begins with strong branding, an updated logo, a banner image, and strong calls to action, followed below by client offerings, showcases, and previewing the Blog section, which expands to individual blog post pages.
In the end, the design we have created leverages the Webflow platform to provide a flexible, visually engaging, interactive website experience that showcases and highlights core service offerings, such as software development, digital transformation strategies, and technology and AI consulting solutions. The new website features an intuitive layout with easy navigation, ensuring potential clients can quickly access relevant information and understand offerings and services at a glance. Additional sections like a blog for industry insights, client testimonials, and a portfolio of past projects serve to enhance credibility and provide a platform for thoughtful leadership in IT and consulting. The completed project now delivers a functional, responsive website, incorporating the Webflow Content Mangement System for future easy updates. In this project we have developed a custom logo and cohesive color palette and branding that better aligns with the clients desired brand identity. These elements have resulted in a polished, professional online platform that strengthens the company’s brand presence, connects effectively with clients, and sets a strong foundation for future growth.