A Fearless Research Project
Posted on Monday, March 28th, 2022
| Client | Welbi |
| Professor(s) | Patrick Charlton, Margaret O’Brien |
| Program | Marketing Management |
| Students | Caroline Cooper Viviana Otero Abhishek Joshi Amine Menhich Taisa Alves- Quadros Holly Mathias |
Project Description:
Our team thought it was best to execute primary and secondary research methods, such as conducting interviews via telephone, and using secondary research on consumer trends in this region. Due to the needs identified in past conversations with our client, and considering the negative effects caused from the pandemic on the senior living industry in the United States, we predicted that there is a vast number of opportunities for the client within the USA LTC market where a platform like Welbi’s would be a great fit to fill the market gap for an assisted living software software.
Short Description:
Acting as consultants, our marketing opportunity was to identify consumer behaviour patterns, highlight trends in the geographical segment, and to identify who the key decision makers were in these kinds of organizations.