Student Experience

What to Expect

Algonquin College is proud to provide a diverse and dynamic student experience. Check out the highlights below to get a sense of what to expect as a student in the Bachelor of Commerce (Marketing) program.

Success Stories and Testimonials

“I was incredibly grateful for the opportunity to work on a research and green marketing plan for the Ottawa Sport and Entertainment Group (OSEG).project. I got firsthand experience of conducting professional market research and analysis allowing me to use the course content taught to me. This project allowed me to develop meaningful skills from hands on experience in the field which will be invaluable to my future career. I cannot put to words how meaningful and valuable this project has been for me and my education.”
– Austin, Class of 2027

Hear how the program offers you the practical and in-depth knowledge needed to become a successful marketer, with a strong foundation in business:

Work-Integrated Learning

BComm (Marketing) students present to Ottawa Sport & Entertainment Group (OSEG)
On April 10, 2025, BComm (Marketing) students visited TD Place Stadium to present their research and green marketing plans to senior executives of the Ottawa Sport and Entertainment Group (OSEG).

Sustainability and positive social impact are key priorities for OSEG, who asked the students to study employee attitudes towards current environmental initiatives and seek insights to make sustainability a seamless and rewarding part of the fan experience at TD Place Stadium events.

Specifically, students conducted surveys and focus groups to assess the importance of sustainability initiatives to fans, evaluate fan and employee awareness of OSEG’s current sustainability practices, and provide insights to improve current recycling programs.

“I am incredibly grateful for the opportunity to work on such a project. I got firsthand experience of conducting professional market research and analysis allowing me to use the course content taught to me. This project allowed me to develop meaningful skills from hands on experience in the field which will be invaluable to my future career. I cannot put to words how meaningful and valuable this project has been for me and my education.”
– Austin, Class of 2027

These activities were part of the preparatory phase of a larger project between OSEG and the College’s Green Supply Chain and Sustainability Research Lab (GSCS) supported by the Research Development Institute, which is funded by NSERC’s Mobilize Program. The research partnership explores opportunities to enhanced environmental impact reduction and green corporate social responsibility alignment within sport organizations.

• Connect with Industry! You’ll have the chance to network and learn directly from professionals who have a variety of backgrounds
• Throughout the program, you’ll experience real-life applications of what you’re learning, whether it’s through co-op placements or real-world projects (note that co-op work terms are subject to availability and academic eligibility)
• Case study methodology, team and project-based work provide opportunities to apply your learning to the real world
• Benefit from hands-on workshops related to leading edge marketing tools such as Customer Relationship Management, social media management tools, and other emerging digital technologies