As investments in online channels continue to grow, businesses are increasingly looking for quantifiable results that maximize returns from digital initiatives. As a result, digital analytics has become a dynamic and innovative field of strategic importance. In this online College Certificate program, learners explore the measurement, collection, analysis and reporting of Internet data for the purposes of optimizing Web, Social Media and Mobile channels. Learners gain a broad perspective by going above and beyond clickstream data to investigate complementary research methodologies that shed light on the complete customer experience.

Through case-studies, online discussions and assignments, learners develop a solid understanding of the metrics and tools at their disposal to identify actionable insight, optimize an organization`s online user experience and digital marketing campaigns, and influence customer-focused change within an organization.

Graduates deliver value to the business by transforming data into insights geared to helping digital leaders make more informed decisions and may find employment within government agencies, consulting and private sector company functions responsible for managing and optimizing online customer experiences and digital marketing initiatives. Graduates may also work as self-employed entrepreneurs in the digital analytics industry.

To qualify for this certificate, you must complete the program within two years.

SUCCESS FACTORS

This program is well-suited for students who:

• Are analytical and are problem solvers.
• Have an investigative and inquisitive mindset.
• Have familiarity with online user experience design and digital marketing strategies.
• Are knowledgeable of business principles and business tools.

Careers

Graduates may pursue career opportunities such as digital marketing managers, web analysts, online user experience professionals and digital product managers. Graduates may also work as self-employed entrepreneurs in the digital analytics industry.

Pathways

Please use our Pathways tool to search for pathway options.

The graduate has reliably demonstrated the ability to:

1. Select analytics methods to solve digital business problems.
2. Lead web analytics implementations that deliver accurate and meaningful data using knowledge of technical issues and privacy regulations.
3. Build tailored reports to effectively communicate results.
4. Draw insights and recommend enhancements based on digital analytics data that maximize business value from digital channels and marketing campaigns.
5. Recommend key performance indicators which strategically align digital analytics to business goals and enable an analytics-driven culture across an organization.
6. Select and implement A/B or multivariate tests, usability studies, surveys and other research methods to acquire behaviour insight.
7. Develop user personas to aid and promote user-centered design.

Application Information

Registration Note:

If you would like to take courses individually or start the program part time, you are not required to apply to the program. You can register for up to three courses per term by clicking on the course title and selecting "Register Online".

Program Resources

International students wishing to study online should visit https://www.algonquincollege.com/online/international for information related to International online students and for International fees information prior to registering. Please note that AC Online programs do not qualify international students for new study permits or study permit extensions.

Available flexible delivery options allow students the opportunity to complete the program within as little as two terms or as long as two years.

This program is recommended for individuals with professional backgrounds in fields, such as digital marketing, business analysis, e-commerce and web development, who are proficient in computer and Internet usage, and have a college level math background.

PRIOR LEARNING AND RECOGNITION (PLAR):
Students who wish to apply for PLAR need to demonstrate competency at a post-secondary level in all of the course learning requirements. Evidence of learning achievements for PLAR candidates may include a comprehensive challenge examination and/or completion of a portfolio.

AC Online ACADEMIC PLANNER:
The Academic Planner provides registered part-time students the ability to declare into a program of study. The Academic Planner outlines successfully completed courses to date, as well as courses that need to be completed in order to meet graduation requirements. It is, therefore, essential that all part-time students declare to their program of study, allowing administrators to plan course offerings. The tool is available on ACSIS, located under `Part-time Students` on the left-hand toolbar.

PROGRAM PROGRESSION:
As per policy AA39: Program Progression and Graduation Requirements when students are admitted to a program, they are assigned to the Program of Study that aligns with their start date. If a student takes a break for two or more consecutive terms the Program of Study is reset to align with the current version (when studies are resumed).

Future Students

For additional information, please contact our Customer Service Representative team at online@algonquincollege.com and they will direct you to the best person to answer your specific questions.

Current Students

For additional information, please reference the AC Online Circle of Care.