Social Media
Social media is a dynamic, innovative field that has evolved into a channel for personal and professional communication and has grown to encompass several traditional business and communication practices.
- Learn fully-online how social media is applied to marketing, corporate branding, fundraising, and corporate communication
- Benefit from supportive and experienced facilitators who are active in their industry
- Courses are built with flexibility in mind and can be accessed anytime and from anywhere
Program Availability and Schedule
Availability
Availability varies by course. Click here to view availability for courses in this program.
Schedule
Given the part-time delivery of this program, there is not a standard schedule for all learners.
Program Summary
Credential
Program Code
Area of Interest
Eligible for Post-Graduation
Work Permit?
Learners collaborate and explore how social media is applied to marketing, corporate branding, fundraising, social media campaigns within organizations, and how it supports employee engagement, retention and corporate communication. Social media helps build a solid foundation for digital marketing and helps the learner gain applicable skills in the digital field. Through case studies, online discussions and assignments, learners develop the skills and competencies required to effectively utilize social media tools. Graduates broaden their practice, may expand career opportunities and stay current in emergent trends in social media.
To qualify for this certificate, you must complete the program within two years....(read more)
Overview
Social media is a dynamic, innovative field that has evolved into a channel for personal and professional communication and has grown to encompass several traditional business and communication practices. In this unique College Certificate program, learners explore five key areas related to social media: theory and foundations, designing social media strategies, monitoring and evaluation, digital communication and applied social media practices for organizations.
Learners collaborate and explore how social media is applied to marketing, corporate branding, fundraising, social media campaigns within organizations, and how it supports employee engagement, retention and corporate communication. Social media helps build a solid foundation for digital marketing and helps the learner gain applicable skills in the digital field. Through case studies, online discussions and assignments, learners develop the skills and competencies required to effectively utilize social media tools. Graduates broaden their practice, may expand career opportunities and stay current in emergent trends in social media.
To qualify for this certificate, you must complete the program within two years.
SUCCESS FACTORS This program is well-suited for students who: . Possess strong communication skills. . Are interested in communication technology. . Enjoy interacting with others in group settings. . Are self-directed in a dynamic team environment. . Adapt well to new and emerging technologies.Courses
Registration Note:
If you would like to take courses individually or start the program part time, you are not required to apply to the program. You can register for up to three courses per term by clicking on the course title and selecting "Register Online".
Online  |
| Course Number |
Hours | Course Name | Summer |
|---|---|---|---|
| COM0011 | 42.0 | Introduction to Social Media | |
| COM0012 | 42.0 | Developing a Social Media Strategy | |
| COM0013 | 42.0 | Monitoring and Measurement | |
| COM0014 | 42.0 | Digital Communication | |
| COM0015 | 42.0 | Applied Social Media in Business | |
Careers & Pathways
Careers
Graduates may seek employment opportunities within public, private and not-for-profit organizations and in a number of fields, such as marketing, advertising, communication, web design and writing/editing where social media is embedded as part of the organization's business and communications practices. Graduates may also work remotely whether an employer or as a social media Influencer.
Pathways
Please use our Pathways tool to search for pathway options.
Learning Outcomes
The graduate has reliably demonstrated the ability to:
- Select appropriate tools for social media strategies.
- Combine traditional marketing and/or communication practices with social media strategies.
- Design and develop a comprehensive social media plan.
- Monitor, evaluate and revise social media strategies.
- Align social media initiatives with corporate goals, branding and communication practices.
- Communicate effectively in a social media environment utilizing a variety of social media and social networking communication tools and practices.
- Track and analyze evolving trends and tools to gauge the level of adoption within an organization.
Tuition & Fees
2024/2025 Academic Year
Fees are subject to change.
Fees for part-time programs are charged on a course-by-course basis and are published on each individual course page. For questions related to fees, please call the Registrar's Office at 613-727-0002.
Graduation Fee:
Once you have completed all the courses in the program, it is the responsibility of the student to complete a credential application (https://www.algonquincollege.com/online/certificationgraduating/). A graduation fee is charged when the application is submitted. After your credential application has been approved, you will be invited to Convocation.
Admissions Requirements
All applicants must satisfy both College Eligibility and Program Eligibility requirements.
College Eligibility
The following requirements are recommended to ensure success in the program:
- Ontario Secondary School Diploma (OSSD) or equivalent; OR
- Academic and Career Entrance (ACE) certificate; OR
- General Educational Development (GED) certificate; OR
- Mature Student status (19 years of age or older and without a high school diploma at the start of the program).
Program Eligibility
The following requirement is recommended to ensure success in the program:
- English, Grade 12 (ENG4C or equivalent).
- Computer and Internet proficiency.
- This program is recommended for individuals with professional backgrounds in a number of fields including marketing, advertising, communication, web design and writing/editing.
- It is recommended applicants with international transcripts have the following IELTS or TOEFL scores to ensure success: IELTS-International English Language Testing Service (Academic) Overall band of 6.0 with a minimum of 5.5 in each band; OR TOEFL-Internet-based (iBT) Overall 80, with a minimum of 20 in each component: Reading 20; Listening 20; Speaking 20; Writing 20; OR Duolingo English Test (DET) Overall 110, minimum of 110 in Literacy and no score below 95.
Application Information
Registration Note:
If you would like to take courses individually or start the program part time, you are not required to apply to the program. You can register for up to three courses per term by clicking on the course title and selecting "Register Online".
Additional Information
Program Resources
International students wishing to study online should visit https://www.algonquincollege.com/online/international for information related to International online students and for International fees information prior to registering. Please note that AC Online programs do not qualify international students for new study permits or study permit extensions.
Available flexible scheduling options allow students the opportunity to complete the program within as little as two terms or as long as two years.
PRIOR LEARNING AND RECOGNITION (PLAR):
Students who wish to apply for PLAR need to demonstrate competency at a post-secondary level in all of the course learning requirements. Evidence of learning achievements for PLAR candidates may include a comprehensive challenge examination and/or completion of a portfolio.
AC Online ACADEMIC PLANNER:
The Academic Planner provides registered part-time students the ability to declare into a program of study. The Academic Planner outlines successfully completed courses to date, as well as courses that need to be completed in order to meet graduation requirements. It is therefore, essential that all part-time students declare to their program of study, allowing administrators to plan course offerings. The tool is available on ACSIS, located under 'Part-time Students' on the left-hand toolbar.
PROGRAM PROGRESSION:
As per policy AA39: Program Progression and Graduation Requirements when students are admitted to a program, they are assigned to the Program of Study that aligns with their start date. If a student takes a break for two or more consecutive terms the Program of Study is reset to align with the current version (when studies are resumed).
Contact
Future Students
For additional information, please contact our Customer Service Representative team at online@algonquincollege.com and they will direct you to the best person to answer your specific questions.
Current Students
For additional information, please reference the AC Online Circle of Care.