Sport Business Management
Turn your passion for sport into a rewarding business career.
- Interact with industry professionals in Canada's capital, which has more national sport-governing bodies than any other city in Canada
- Gain industry experience by competing in a capstone real-world business solutions development package contest nicknamed 'The Bid', with a Canadian sport industry partner
- Gain insight and guidance from leading industry experts who share their tools and strategies for success in the field
Program Availability and Schedule
Availability
Open
Closed
Waitlisted
Start Term
Availability
International
Availability
Competitive?
Fall 2027
No
Schedule
Coming soon - a schedule that will show when each Level of the program will be delivered. See the Courses tab for further details on the Levels within this program.
Program Summary
Credential
Program Delivery
Program Code
Area of Interest
School
Campus
Work Integrated Learning
Eligible for Post-Graduation
Work Permit?
The one-year Sport Business Management Ontario College Graduate Certificate program prepares you for an exciting career in the ever-growing, multibillion-dollar sport industry.
Interact with industry professionals in Canada's capital, where there are variety of professional sport franchises and more national sport-governing bodies than any city in Canada. Leading industry experts share their insights about and experience with the tools and strategies for success in sport business management....(read more)
Overview
Turn your passion for sport into a rewarding business career.
The one-year Sport Business Management Ontario College Graduate Certificate program prepares you for an exciting career in the ever-growing, multibillion-dollar sport industry.
Interact with industry professionals in Canada's capital, where there are variety of professional sport franchises and more national sport-governing bodies than any city in Canada. Leading industry experts share their insights about and experience with the tools and strategies for success in sport business management.
The program builds on basic business operations such as finance, economics, sales and marketing applied specifically to the sporting environment. You develop knowledge and skills to:
- drive revenue through ticket sales and corporate sponsorship
- strengthen interaction and engagement with audiences through digital analytics and digital marketing
- support safe sport initiatives, equity, diversity and inclusion in sport
- manage the sporting event experience for a variety of audiences
- prepare for employment in a wide variety of sport agencies including: major professional sport teams, national sport organizations, community teams, e-sport leagues, or running your own sport-related business
Through field placement opportunities with professional, national and local sport organizations, you gain networking and work experience to help start your career in the sport management world. Through a capstone project, you use business plan development skills as you work in teams with a Canadian sport industry partner to prepare a bid proposal for hosting a major sporting competition.
Graduates may find employment in professional, national and community sport organizations in a variety of areas, including:
- sport event management
- sport administration and finance
- sales and marketing
- sponsorship
- communications
- digital analytics
- sport tourism and bid planning
- sport policy development
Courses
Programs at Algonquin College are delivered using a variety of instruction modes. Courses may be offered in the classroom or lab, entirely online, or in a hybrid mode which combines classroom sessions with virtual learning activities. Upon registration, each full-time student is provided an Algonquin email account which is used to communicate important information about program or course events.
Code:
FLD2119
Course Name:
Field Placement 1
Course Description:
Field work provides students with the opportunity to apply their skills and knowledge to a professional or amateur sport business, service o... + Read More
Hours:
84.0
Code:
MGT2120
Course Name:
Introduction to Sport Management
Course Description:
Sport Management professionals combine the administration of sport with the fundamentals of business to work as leaders in an ever-changing ... + Read More
Hours:
42.0
Code:
MGT2124
Course Name:
Driving Revenue in Sport Applied Project
Course Description:
One of the main revenue sources for Canadian sport organizations is ticket sales. Students examine strategies to sell tickets through a vari... + Read More
Hours:
42.0
Code:
MGT2130
Course Name:
Communication in Sport
Course Description:
The ability to communicate one's message to specific audiences is critical to success in the business environment. Students develop the comm... + Read More
Hours:
42.0
Code:
MGT2139
Course Name:
Sport Tourism
Course Description:
Sport tourism is one of the fastest growing segments of the multi-billion-dollar tourism industry. Sport tourism encompasses both the hostin... + Read More
Hours:
42.0
Code:
MGT2152
Course Name:
Sport Event Management
Course Description:
Much of the contemporary sport landscape revolves around the production of live sporting events. Students explore a variety of specific even... + Read More
Hours:
42.0
Code:
FLD2125
Course Name:
Field Placement 2
Course Description:
Working for a professional or amateur sport business, service or organization provides the opportunity for students to build on previous wor... + Read More
Hours:
126.0
Code:
MGT2126
Course Name:
Sport Economics
Course Description:
In order to thrive as a business, decisions are made based on sound economic theory and practice. Students examine the financial elements of... + Read More
Hours:
42.0
Code:
MGT2128
Course Name:
Marketing Sport
Course Description:
Contemporary marketing practices and skills are central to the financial success of any business, including sport. Students analyze the role... + Read More
Hours:
42.0
Code:
MGT2129
Course Name:
Major Games and Bid Planning
Course Description:
Bidding to host a sporting event is an opportunity to convince that you are capable of planning, organization and implementing an economical... + Read More
Hours:
42.0
Code:
MGT2153
Course Name:
Sport Analytics
Course Description:
Data analytics is an emerging strategy that creates a competitive advantage in the world of sport. Students evaluate how data-driven decisio... + Read More
Hours:
42.0
Code:
FLD2131
Course Name:
Field Placement 3
Course Description:
Field work experiences offer students the opportunity to leverage their knowledge and skills in professional work environments. Students wor... + Read More
Hours:
126.0
Code:
MGT2132
Course Name:
Legal and Ethical Issues in Sport
Course Description:
Sport organizations face an array of legal and ethical issues that must be addressed proactively and reactively. Focus is on the legal requi... + Read More
Hours:
42.0
Code:
MGT2134
Course Name:
Corporate Sport Sponsorship
Course Description:
Corporate support provides additional opportunity for funding in addition to member fees and public subsidy. Students evaluate and analyze t... + Read More
Hours:
42.0
Code:
MGT2136
Course Name:
Sport Policy
Course Description:
Throughout the sporting world there has been an increase in governmental intervention and public funding to enhance opportunities for partic... + Read More
Hours:
42.0
Careers & Pathways
Careers
Graduates may be employed in a wide range of sport management activities: event planning; sales; marketing; facility management; and, business administrative positions within professional sport, national and provincial sport governing bodies, public agencies, community recreation departments, sporting goods companies, sport marketing agencies, sport agent operations and athletic service organizations.
Pathways
Please use our Pathways tool to search for pathway options.
Learning Outcomes
The graduate has reliably demonstrated the ability to:
- Develop ongoing strategies and plans to enhance personal and professional growth as a leader in the sport business industry.
- Leverage technology and research to analyze data in support of business decision-making, and opportunity identification
- Apply accounting and financial management skills to the analysis and management of a sport organization.
- Communicate information in multiple formats suitable for a variety of audiences to support sport business management and operations.
- Research and develop strategic marketing plans that meet the needs of a sport business or organization.
- Develop sponsorship programs/packages that support the goals of a sport organization.
- Develop and implement customer service and selling strategies to meet the needs of sport business stakeholders.
- Manage a sport organization in accordance with the legal and ethical standards, and governance practices of the sport industry profession.
- Coordinate and apply human resource management strategies to optimize staff and volunteers' contributions to a sport organization, enterprise or event.
- Develop business plans for bidding on and hosting sporting events using sport tourism and event management best practices.
- Use evidence-based strategies to mitigate risk and promote positive experiences in the sport industry.
- Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.
Tuition & Fees
Get an idea of how much each semester will cost with our Tuition and Fee Estimator.
Textbook and course material costs are available on the Algonquin College bookstore website.
2026/2027 Academic Year
Tuition and related ancillary fees for this program can be viewed by using the Tuition and Fees Estimator tool at www.algonquincollege.com/fee-estimator
Further information on fees can be found by visiting the Registrar's Office website at www.algonquincollege.com/ro
Fees are subject to change.
Admissions Requirements
Program Eligibility
- Ontario College Diploma, Ontario College Advanced Diploma, Degree or equivalent
- Applicants with partial post-secondary education (minimum two years full-time, in good academic standing) and relevant work experience may be considered for admission.These applicants will be assessed individually and will be required to complete an Eligibility Package. Eligibility Package submission details can be found on the Algonquin College Additional Admission Requirements website: www.algonquincollege.com/admissionspackages
- Applicants with international transcripts must provide proof of the subject specific requirements noted above and may be required to provide proof of language proficiency. Domestic applicants with international transcripts must be evaluated through the International Credential Assessment Service of Canada (ICAS) or World Education Services (WES).
- IELTS-International English Language Testing Service (Academic) Overall band of 6.5 with a minimum of 6.0 in each band; OR TOEFL Internet-based (iBT) tests taken prior to January 21, 2026 overall 88, with a minimum in each component: Reading 22; Listening 22; Speaking 22; Writing 22; OR TOEFL Internet-based (iBT) tests taken after January 21, 2026 overall 4.5, with a minimum in each component: Reading 4.5; Listening 4.5; Speaking 4.5; Writing 4.5; OR Duolingo English Test (DET) Overall 120, minimum of 120 in Literacy and no score below 105.
Application Information
SPORT BUSINESS MANAGEMENT
Program Code 6073X01FWO
Applications to full-time day programs must be submitted with official transcripts showing completion of the academic admission requirements through:
ontariocolleges.ca
60 Corporate Court
Guelph, Ontario
N1G 5J3
1-888-892-2228
Applications are available online at OntarioColleges.ca.
Applications received by February 1 will be given equal consideration. Applications received after February 1 will be processed on a first-come, first-served basis as long as places are available.
International applicants please visit this link for application process information: https://algonquincollege.my.site.com/myac360/s/
For further information on the admissions process, please visit:
Admissions - Registrar's Office https://algonquincollege.com/ro/admissions/
Additional Information
Program Resources
Contact
Harsh Singh
Academic Chair, Acting
Room H208
Harsh Singh trained extensively at the IHM Mumbai, from where he finished his Diploma in Hotel Management. He also trained in Pastry Arts at the prestigious Le Cordon Bleu Paris, Ottawa as well as at Algonquin College in Baking and Pastry Arts.
Chef Singh had the honour of being the opening Pastry Chef for Hotel Le Germain, Toronto. Harsh moved back to Ottawa from Toronto to work at the Fairmont Chateau Laurier in 2007. Chef Harsh Singh has been a professor with the Baking and Pastry Arts program since 2009, and is now coordinating the Baking and Pastry Arts programs. He was honoured with the designation of Certified Bakery Specialist from the Baking Association of Canada. He recently earned his Masters in Tourism Management from Royal Roads University, Victoria, BC.