Job hunting is a highly competitive world, and finding a way to stand out can be a challenge. It’s important to know how to write a strong cover letter, or interview well. But to really stand out to employers, you need to represent yourself in a positive way—you want to build a positive reputation that follows you. This is called branding, and we’ve talked about why it’s so important before.
Think of branding as advocating for yourself—you’re telling your target audience (in this case, employers) about why you’re a great hire. All aspects of your job hunt—from your resume to your interview to your LinkedIn—should be in line with your brand.
But to take your brand to the next level, at least online, you need to go a step further than the regular job hunt materials. You need to build a website.




