Business Management and Entrepreneurship

Full program info >>

Co-op type:

Optional

Skills students have at the start of co-op work term:

• Digital marketing skills. Google Adwords and Google Analytics certified.
• Retail store setup and management.
• Ecommerce website creation/set up, strategies and management (Shopify)
• Use current concepts/systems and technologies to support an organization`s business initiatives. ie. Shopify, Google Analytics, Google Adword, Excel, Powerpoint, Word
• Apply research skills to support business decision making .ie. creation and execution of surveys, customer profiling, competitive analysis, SWOT/CREST
• Create and implement a marketing strategy and plan.
• Describe and apply marketing and sales concepts used to support the operations of an organization. ie. outbound and inbound sales
• Support the planning, implementation and monitoring of projects.
• Use accounting and financial principles to support the creation of financial statements. ie. basic book keeping, cash flow statement, income statement and balance sheet.
• Create and assess a business by using a Business Model Canvas
• Propose effective management, team-building, and leadership techniques that encourage innovation in an entrepreneurial setting. ie. brainstorming, critical problem solving, design thinking and solution creation sessions

Suggested job titles:

• Startup founder/cofounder
• Business Analyst
• Marketing Assistant
• Digital Marketer
• Social Media Assistant
• Research Assistant
• Intrapreneur
• Sales Assistant
• Project Manager/Assistant
• Retail Employee