When you apply for a placement or a job, do so knowing that there are dozens, if not hundreds of other applicants applying for that same job. If you’re a student, the competition is even more fierce: a flood of your peers is after the same placement or job as you. So how do you set yourself apart? How do you make an employer remember you?
The answer is to brand yourself.
As a student, the idea of branding yourself can be overwhelming. How do you brand yourself when you’re not even working yet in your field? And what does ‘branding yourself’ even mean, anyway?
Branding yourself means getting yourself known for your abilities. It gives you the confidence to talk about what you’re good at, and helps you connect with the people who can help you build your career. It helps you get familiar with where your strengths lie, and distinguishes you from the crowd.
In this guide, we’ll take a step-by-step look at the process of branding yourself as a student. We’ll look at how to establish your brand, how to communicate it, and how to use it to get fantastic opportunities.
